Hello you.

I’m Michael, MJ, Jonesey, Bugs or Boo depending on who you ask.

I’ve spent my entire life being creative and professionally done so for over 25 years.

I absolutely believe in the power of the big creative and strategic idea.

And been privileged to work with some of the best minds in the industry to find it.

I’ve helped some of the biggest brands in the world realise their potential to be: funny, poignant, interesting, relevant, effective, successful, and noticed at all.

I’ve built a 100ft crisp mountain,

Turned beautiful into a nightmare.

Exposed the dreams of unhinged celebrities

and put disability on the main stage at the World Economic Forum.

I’ve delivered pizza by dog,

adapted billboards into bloodcurdling immersive portals

and helped remind the world that the whole world is a beautiful place.

The work here has all been awarded locally and internationally inside the bubble,

helped agencies and networks win the ultimate accolades

and even been liked and shared by real people.

My family even think some of it is quite amusing.

So that’s something.