Hello. I’m Michael, MJ, Jonesey, Bugs or Boo depending on who you ask.

I’ve spent my entire life being creative and professionally done so for over 25 years.

I absolutely believe in the power of the big creative and strategic idea.

And been privileged to work with some of the best minds in the industry to find it.

I’ve helped some of the biggest brands in the world realise their potential to be: funny, poignant, interesting, relevant, effective, successful, and noticed at all.

I’ve built a 100ft crisp mountain,

Turned beautiful into a nightmare.

Exposed the dreams of unhinged celebrities

and put disability on the main stage at the World Economic Forum.

I’ve delivered pizza by dog,

adapted billboards into bloodcurdling immersive portals

and helped remind the world that the whole world is a beautiful place.

The work here has all been awarded locally and internationally inside the bubble,

helped agencies and networks win the ultimate accolades

and even been liked and shared by real people.

My family even think some of it is quite amusing.

So that’s something.

EXPERIENCE

AMV BBDO 
CREATIVE PARTNER (SINCE 2022)
GLOBAL CREATIVE DIRECTOR:
BACARDI – BOMBAY SAPPHIRE / META – QUEST & PORTAL

UK CREATIVE DIRECTOR:
MACMILLAN CANCER SUPPORT / CALPOL / THE WORLD GOLD COUNCIL

CREATIVE DIRECTOR (SINCE 2012)
VIRGIN ATLANTIC
CANCER RESEARCH UK
GREAT ORMOND STREET
MET POLICE
THE VALUABLE 500
MALTESERS
GALAXY
THE MAJOR OF LONDON
FOOTLOCKER
BLACKBERRY
JOHNSON & JOHNSON
TWININGS

Over this time I have worked on every client within the agency:

THE ECONOMIST, ESSITY, MARS, HEINZ, WALKERS, WRIGLEYS, UNICEF, SAINSBURYS, TOURISM AUSTRALIA, BIRDSEYE, COI & DFT

Pitch wins:
Great Ormond Street. Hospital, Calpol, Dubai Tourism, Mayor of London

RAPP
GROUP CREATIVE DIRECTOR 2008-2009

NSPCC
VIAGRA
UNICEF – Global rebrand team
CANCER RESEARCH UK
CRISIS

M&C SAATCHI (SYDNEY)
CREATIVE DIRECTOR 2003-2008

QANTAS
AUDI
THE BRITISH COUNCIL
AUSTRALIA TOURISM
NRMA
OPTUS
PIZZA HUT
DOUWE EGBERTS
WESTFIELD
ACRF
TRAVELEX
SAN DIEGO ZOO

Pitch wins:
Pizza Hut, Tourism Australia, Optus, AIA,
Australia Post, Coca Cola, and San Deago Zoo.

Y&R (SYDNEY)
SENIOR CREATIVE (2001-2003)

OPTUS
RUGBY AUSTRALIA
CARLTON DRAUGHT
ADIDAS
ARNOTTS
TOURISM NSW

 The Cordiant International Scholarship Winner 2003

LOWE LINTAS / DRAFT
CREATIVE (1998-2001)

SAAB - Global leadership team
LLOYDS
WGSN
RAC
EGG BANK
THE TIMES
ORANGE TELECOM
LONDON FASHION WEEK